Meet creativiteit- sparks- een doorbraak in online assessment

Innovatie is de meest kritieke factor voor het behalen van concurrentievoordeel. Of het nu door verbeteringen in het bedrijfsproces, productverbeteringen of het betreden van een nieuwe markt komt, innoveren vereist het vermogen om creatieve ideeën in de praktijk te brengen.

Onze klanten hebben door de jaren heen gezocht naar betrouwbare, geldige en praktische wegen om creativiteit te meten. Onze klanten willen graag vroeg in het selectieproces potentieel ontdekken om te innoveren en dit willen ze graag online doen.

Tot vandaag de dag is dit niet mogelijk geweest. Met de vooruitgang in de technologie hebben wij echter een online, valide, betrouwbare en objectieve creativiteitstest kunnen ontwikkelen- sparks.

Fact sheet

Creativiteitstest sparks: doorbraak in Online Assessment

sparks - creativiteitstest

cut-e sparks

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sparks is the first creativity measurement that works unsupervised and with full automatic scoring. The candidates' task is to make any real object out of a set of shapes and then type the name of the object into the box underneath. The four given shapes may be dragged an dropped into the drawing area, the positions of the shapes may be altered, the shapes can also be copied and thereby multiplied and also altered in size and dimensions.

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Kenmerken van creativiteitstest sparks

  • sparks creativiteitstest geeft een genormeerde score van creativiteit die objectief, betrouwbaar en valide is. 
  • sparks  biedt u een uitvoering binnen 15 minuten met een onmiddellijke evaluatie. 
  • sparks is een instrument dat kan worden gebruikt als onderdeel van initiële selectieprocessen of als onderdeel van teamontwikkeling.
  • sparks geeft inzicht in het innoverend vermogen. Het vormt samen met Aon's shapes persoonlijkheidstest en Aon's scales lst de cognitieve vragenlijst, een onderdeel van de Innovation Suite om zo een indicatie te kunnen geven over het potentiële vermogen tot innovatie. 

Interview about online creativity test sparks

Dr Achim Preuss, Product Director and co-founder of Aon's Assessment Solutions, and his team have worked on the development of sparks over a number of years in response to customer demand and the new advances in technology. In this interview he shares how sparks was developed and how it builds on previous research and testing.

The Innovation Suite

sparks forms part of the Innovation Suite which, when used together, provides an indication of the potential of a person to innovate.

The Innovation Suite includes:

The tests in the Innovation Suite

sparks - Creativity

cut-e sparks

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sparks is the first creativity measurement that works unsupervised and with full automatic scoring. The candidates' task is to make any real object out of a set of shapes and then type the name of the object into the box underneath. The four given shapes may be dragged an dropped into the drawing area, the positions of the shapes may be altered, the shapes can also be copied and thereby multiplied and also altered in size and dimensions.

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shapes - Personality Questionnaire

cut-e Work-related Behavior

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What does this assessment measure?

Identifies work-based personality characteristics

What is the task?

The test taker is presented with 3 statements per page and must allocate up to 6 points across these to reflect the extent to which he or she agrees with each statement. The questionnaire is based on 15 scales, each with 6 items and has been developed using adaptive techniques. This means that statements are presented together based on the responses to earlier items by the test taker.

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scales lst - Deductive-logical thinking

cut-e Deductive-logical Thinking

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This test measures deductive reasoning ability. The test is based on a grid containing several objects. One cell in this grid is marked by a question mark. Each object appears only once per row and per column. The task is to work out what object should be in the cell marked with a question mark.

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Feestelijke groeten met creativiteitstest sparks

Ieder jaar organiseren wij een advent kalender waarin wij onze klanten groeten vanuit de hele wereld. In Aon's Assessment Solutions' advent kalender van 2015 gebruikte het Spaanse team de creativiteitstest sparks  om feestelijke groeten te versturen. 

Reference reading

Hardt, J., Felfe, J. & Hermann, D. (2011). Innovationskompetenz: Entwicklung eines neuen Konstrukts durch eine explorative Studie. Zeitschrift für Arbeitswissenschaft, 3, 235-243.

Hülsheger, U. R., Salgado, J. F., & Anderson, N. (2009). Team-Level Predictors of Innovation at Work. Journal of Applied Psychology, 94, 1128-1145.

Jäger, A. O., Süß, H.-M., & Beauducel, A. (1997). Berliner Intelligenzstruktur - Test. Form 4. In Sarges, W. & Wottawa, H. (Hrsg.). Handbuch wirtschaftspsychologischer Testverfahren (pp. 95-101). Lengerich: Pabst Science Publishers.

Kim, K. H. (2006). Can We Trust Creativity Tests? A Review of the Torrance Tests of Creative Thinking (TTCT). Creativity Research Journal, 18(1), 3-14..

Koestler, A. (1964). The Act of Creation. Penguin Books, New York.

Maier, G. W., Streicher, B., Jonas, E., & Frey, D. (2007). Innovation und Kreativität. In D. Frey & L. von Rosenstiel (Hrsg.), Enzyklopädie der Psychologie: Wirtschaftspsychologie (pp. 809-855). Stuttgart: Hogrefe.

Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal, 15, 107–120.

Ridley, M. (2010). TEDTalk: www.ted.com/talks/matt_ridley_when_ideas_have_sex

Shalley, C. E. & Gilson, L. L. (2004). What leaders need to know: A review of social and contextual factors that can foster or hinder creativity. The Leadership Quarterly, 15, 33-53.

Schuler, H. & Görlich, Y. (2007). Kreativität: Ursachen, Messung, Förderung und Umsetzung in Innovation. Göttingen: Hogrefe.

Schuler, H. & Hell, B. (2005). Analyse des Schlussfolgernden und Kreativen Denkens. Bern: Huber.

Scott, S. G.; Bruce, R. A. (1994). Determinants of innovative behavior: a path model of individual innovation in the workplace. Academy of Management Journal, 37(3), 80-607.

Snyder, A.W. (2011). Facilitate Insight by Non-Invasive Brain Stimulation. PLoS ONE 6(2): e16655.  doi:10.1371/journal.pone.0016655

Soosay, C. A. (2005). An Empirical Study of Individual Competencies in Distribution Centres to Enable Continuous Innovation. Creativity and Innovation Management, 14, 299-310.

Streicher, B., Maier, G.W., Frey, D., Jonas, E. & Kerschreiter, R. (2006). Innovation. In H.-W. Bierhoff & D. Frey (Hrsg.), Handbuch der Sozialpsychologie und Kommunikations-psychologie (pp. 565-574). Göttingen: Hogrefe.

Torrance, E. P. (1974). Torrance Tests of Creative Thinking. Scholastic Testing Service, Inc.

Torrance, E. P. (1981). Empirical validation of criterion-referenced indicators of creative ability through a longitudinal study. Creative Child and Adult Quarterly, 6, 136-140.

Turner, M. (2014). The Origin of Ideas: Blending, Creativity, and the Human Spark. Oxford University Press.

West, M. A. & Farr, J. L. (1990). Innovation and Creativity at Work. West Sussex, England: John Wiley & Sons.

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